Cherry to Launch PZBuk in Poland

This story was published more than 5 years ago.

Internet betting group Cherry AB announced this week that they're planning on launching a new sportsbetting brand in the Polish market with their domain.

The name PZBuk translates as 'The Polish Bookmaker', which will help showcase the site's licensed options to wager on events. Cherry is just one of ten companies authorized to offer their sportsbetting services in the country. The company was granted a sportsbetting license in July.

Commenting on the launch Cherry's Anders Antonsson said, "We view our Polish brand as strategically important as the Polish market is a regulated market and we are one of a limited number of operators that can offer sports betting in a country with a population of more than 38 million.

"We hope that will have a similar development as our other brands launched in 2018., and have all been successful."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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15 October 2018 - 2:43pm

Yeah, no wonder from Cherry are so cautious about their Polish bookie brand and it's obvious the perspectives of the local market are humongous with that large of a population and just 10 companies being licensed to work in the sector so far like Therese mentioned above.
That offers huge possibilities especially for those being among the first who got a licenses there.