Internet betting group Cherry AB announced this week that they're planning on launching a new sportsbetting brand in the Polish market with their PZBuk.pl domain.
The name PZBuk translates as 'The Polish Bookmaker', which will help showcase the site's licensed options to wager on events. Cherry is just one of ten companies authorized to offer their sportsbetting services in the country. The company was granted a sportsbetting license in July.
Commenting on the launch Cherry's Anders Antonsson said, "We view our Polish brand as strategically important as the Polish market is a regulated market and we are one of a limited number of operators that can offer sports betting in a country with a population of more than 38 million.
"We hope that PZBuk.pl will have a similar development as our other brands launched in 2018. Snabbare.com, Hajper.com and Nopeampi.com have all been successful."