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Land betting giant Caesars Entertainment has announced that they've signed sportsbetting agreements with the New Jersey Devils and Philadelphia 76ers and will see them working to promote sportsbetting tied to each team as a result.
The agreement will see Caesars building a "Caesars Club" in the Prudential Center, which is where the Devils play their hockey games. The club will be a 5,000 square foot restaurant and bar that offers sportsbetting services inside. As for the 76ers, the deal will see Caesars promoting Harrah's Philadelphia as the premier place to wager on basketball games.
Both teams will also see Caesars promoting their brands using a sportsbetting app, which launched in September in markets that have already legalized sportsbetting. It's expected that the app will be live in Pennsylvania sometime next year.
Commenting on the deal Caesars Chief Experience Officer Michael Marino said, "The reach of these teams is pretty phenomenal. For us, there's a lot of opportunities for activations for fans of both of these teams."
New Jersey Devils and Prudential Center Chief Revenue Officer Adam Davis added: "Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment. Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event goers that attend concerts and live events at 'The Rock' annually."