Yggdrasil Working With Nitro Circus

This story was published more than 5 years ago.

Casino game developer Yggdrasil announced this week that they're working with motorcycle stunt troupe Nitro Circus to promote their Slot Shots tournament.

The collaboration was announced in Malta this week, as Nitro Circus riders Todd Meyn and Kurtis Down shot off a series of different crazy motorcross stunts in front of Yggdrasil partners. The company is promoting their slot machine tournament Slot Shots series, which launched a few years back and has been gaining momentum.

Nitro Circus has a global tour that features them traveling to different locales and performing an array of different death-defying feats. The brand is shown on television networks around the world, being showcased on the likes of MTV and NBC.

Commenting on the agreement Yggdrasil's Karin Wahlstrom said, "We have a very close relationship with our partners, so putting them at the heart of unforgettable events like the Nitro Circus preview is important to us.

Our events give clients a deeper perception of our game, and the concept behind it, which is our goal for the Slot Shot Tournaments. This is the first of many memorable events that we are planning, so come along and Join The Ride!"

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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14 September 2018 - 11:15am

That's definitely out of box thinking from Yggdrasil marketing staff there and looks to be quite successful way of advertising too being shot by one of the largest TV channels.