Yggdrasil Working With Nitro Circus

Casino game developer Yggdrasil announced this week that they're working with motorcycle stunt troupe Nitro Circus to promote their Slot Shots tournament.

The collaboration was announced in Malta this week, as Nitro Circus riders Todd Meyn and Kurtis Down shot off a series of different crazy motorcross stunts in front of Yggdrasil partners. The company is promoting their slot machine tournament Slot Shots series, which launched a few years back and has been gaining momentum.

Nitro Circus has a global tour that features them traveling to different locales and performing an array of different death-defying feats. The brand is shown on television networks around the world, being showcased on the likes of MTV and NBC.

Commenting on the agreement Yggdrasil's Karin Wahlstrom said, "We have a very close relationship with our partners, so putting them at the heart of unforgettable events like the Nitro Circus preview is important to us.

Our events give clients a deeper perception of our game, and the concept behind it, which is our goal for the Slot Shot Tournaments. This is the first of many memorable events that we are planning, so come along and Join The Ride!"

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14 September 2018 - 11:15am

That's definitely out of box thinking from Yggdrasil marketing staff there and looks to be quite successful way of advertising too being shot by one of the largest TV channels.

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