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Betting groups William Hill and Eldorado Resorts this week announced that they've signed an agreement that will see the two working together to form a sportsbetting partnership throughout the country.
The agreement will see Eldorado working to integrate William Hill powered sportsbooks at its properties throughout the United States. The company currently has 21 properties in 11 states, but will be expanding once it's purchase of locations from Tropicana Entertainment closes later this year. At that time, Eldorado will hold 26 properties across 13 states.
William Hill is a very large sportsbetting group within the United States, running hundreds of books throughout Nevada and expanding to other states in order to meet the growing demand in other states, where the activity is becoming legal. The company recently launched operations in New Jersey and West Virginia, and Mississippi, with plans to expand to Rhode Island once sportsbetting is legalized there.
Commenting on the deal Eldorado CEO Gary Carano said, "Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful. We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders."
Eldorado's CEO Philip Bowcock added: "Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together we are positioned to capture the evolving US opportunity - starting with land-based sports betting, and extending to digital sports betting and, in some states, online gaming."
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