William Hill and Eldorado in U.S. Sportsbetting agreement

This story was published more than 5 years ago.

Betting groups William Hill and Eldorado Resorts this week announced that they've signed an agreement that will see the two working together to form a sportsbetting partnership throughout the country.

The agreement will see Eldorado working to integrate William Hill powered sportsbooks at its properties throughout the United States. The company currently has 21 properties in 11 states, but will be expanding once it's purchase of locations from Tropicana Entertainment closes later this year. At that time, Eldorado will hold 26 properties across 13 states.

William Hill is a very large sportsbetting group within the United States, running hundreds of books throughout Nevada and expanding to other states in order to meet the growing demand in other states, where the activity is becoming legal. The company recently launched operations in New Jersey and West Virginia, and Mississippi, with plans to expand to Rhode Island once sportsbetting is legalized there.

Commenting on the deal Eldorado CEO Gary Carano said, "Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful. We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders."

Eldorado's CEO Philip Bowcock added: "Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together we are positioned to capture the evolving US opportunity - starting with land-based sports betting, and extending to digital sports betting and, in some states, online gaming."

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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14 September 2018 - 11:44am

I guess William Hill sportsbook is far more trustful than their casino and this is one of the reasons they're fame about it all over the world(apart from being one of the oldest bookie too of course), but with a partnership like these no doubt Will Hill are going to developed their business in US even further.