Swedish betting group NetEnt is diversifying its business interests as they announced that they're launching an affiliate business, which will see the company earning commissions from casinos that the group promotes.
The company will promote their library of video slots and table games for free, while pointing out casinos where the games can be played for real money. Initially NetEnt will be working with Leo Vegas, ComeOn, Casumo, and Cashmio, touting exclusive offers that are available through the company. The new product is currently in beta testing mode, meaning that it's a trial and not the final product.
Speaking about the launch NetEnt CEO Therese Hillman said, "This is both an important and natural step for us, positioning us in an attractive part of the value chain, as we continue to offer the ultimate entertainment experience. This new strategic initiative is a great way for us to strengthen our relationship with both operators and players."
"We know that we create entertaining slot games and our brands have a strong position on the market with a lot of fans and dedicated players. Through our affiliate site we'll be able to supply operators with traffic and provide Netent fans with great content and offers when they play our games."