Internet betting firm GVC Holdings is showing their commitment to responsible gambling in the United States by committed to fund a long-term problem gambling study in conjunction with the US National Council on Problem Gambling.
The company has been growing into the US market since online betting and sportsbetting began opening up, signing a $200 million joint venture with MGM Resorts International to help develop a sportsbetting infrastructure across the country. The funding of the study will help with the NCPG's aim to "provide the advocacy, awareness and assistance needed to promote responsible gaming behaviours and address areas of problem gambling".
The study will give the industry a baseline for the topic of problem gambling in the United States, giving industry investors insights into potential issues in the market.
Commenting on the agreement NCPG Executive Director Keith Whyte said, "We warmly welcome GVC to the President's Circle. As a global leader in online gaming, GVC's experience and operational excellence are a huge asset to NCPG and we look forward to working with them to develop and affirm national standards in responsible gaming."
GVC CEO Kenneth Alexander added: "Joining the NCPG's President's Circle reinforces our commitment to ensure that GVC promotes the highest standards of responsible gaming while ensuring our customers can enjoy our products in a safe environment."