UK retail and online betting group BetSid has announced that they've signed on with Income Access to help get assistance developing an affiliate program for their online operations.
The affiliate program will be launched in the next few weeks and will help BetSid expand their reach online, as affiliate sites will then be able to promote the sportsbetting and casino platform to visitors. Online marketing is a key promotion tactic for online betting sites, as search engines such as Google restrict advertising through traditional methods. Income Access is a global marketing group specializing in developing affiliate programs for casino sites. In addition to BetSid, the group also works with big names such as SkyBet, BGO, Bethard, Cashmio, and others.
Speaking about the agreement Income Access GM Tara Wilson said, "An emphasis on quality product offerings puts BetSid in a strong position ahead of their affiliate programme launch and well into the future. We're very happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals."
BetSid Managing Director Paul Kirkby added: "We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme. Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand."