888sport Product Releases in New Jersey

This story was published more than 5 years ago.

Internet betting group 888 has announced that they've launched their 888sport brand in New Jersey, capitalizing on the state's newly passed sportsbetting laws.

The move makes 888 the sixth sportsbetting product in New Jersey, joining FanDuel, Caesars, DraftKings, SugarHouse, and William Hill all offering online sportsbetting products in the Garden State. The product was developed in conjunction with Kambi, who also recently obtained licensing in the state. The product is available now, but you'll have to be within the borders of New Jersey in order use the service.

Commenting on the agreement 888 CEO Itai Frieberger said, "This provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.

"888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states.

"We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows."

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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14 September 2018 - 11:49am

I think it's a huge launch for 888 in NJ and they are probably delighted about it.

Didn't sew in the list of Dustin with the legalized NJ bookies the name of PaddyBetfair which I thought legally operating there too?