Internet betting group 888 has announced that they've launched their 888sport brand in New Jersey, capitalizing on the state's newly passed sportsbetting laws.
The move makes 888 the sixth sportsbetting product in New Jersey, joining FanDuel, Caesars, DraftKings, SugarHouse, and William Hill all offering online sportsbetting products in the Garden State. The product was developed in conjunction with Kambi, who also recently obtained licensing in the state. The product is available now, but you'll have to be within the borders of New Jersey in order use the service.
Commenting on the agreement 888 CEO Itai Frieberger said, "This provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.
"888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states.
"We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows."