William Hill Signs Sportsbetting Agreements in Two States

The sportsbetting industry in America continues to take shape as UK giant William Hill announced that they've signed sportsbetting deals in the states of West Virginia and Mississippi.

The book group will be supplying sportsbetting platforms and management services to 11 casinos in Mississippi, including big names like the Hard Rock Casino Hotel & Casino Biloxi, Treasure Bay, and Water View Casino. The company also said that they've inked a deal with a casino group in West Virgina, but was not forthcoming with information that group just yet.

The deals are going to be going live before the end of the year, but will be subject to regulatory approval in each jurisdiction. Even though we dislike William Hill's online business, the company is among the largest sportsbooks in the world. They operate more than 100 books in Nevada and also have interests in Iowa, New Jersey, and Delaware.

In a statement regarding American sportsbetting, William Hill's Phillip Bowcock said, "It has been an excellent start for us since PASPA was overturned. We have built on our existing business in Nevada, which is growing, and in Delaware, where we are risk manager for the entire state. We expect to be market leader in Mississippi with these 11 casino agreements."

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8 August 2018 - 6:22pm

Yeah, definitely a smart move from Wiliam Hill to conquer a virgin and undeveloped markets like West Virginia and Mississippi.
Whether the local punters woul appreciate their favours is another theme but this is certainly the right approach by the brand I think.

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