Pragmatic Signs Content Deal With Kindred Group

Sketchy gambling group Pragmatic Play has announced that they've signed a content deal with the Kindred Group and will begin offering their games on the Unibet.it website.

The deal sees Pragmatic's full suite of games on Unibet's Italian site, with the group's slots, table games, video poker machines, scratch cards, and more all on offer. The games are live now and can be played by punters within the Italian market. We ourselves have major concerns about Pragmatic Play, as we have concerns that they're just a name change for the former Topgame, which facilitated crummy games for a bunch of rogue casinos.

Commenting on the agreement Kindred Head of Games Cristiano Blanco said, "It's fantastic that we have signed with Pragmatic Play, their games are of the highest quality and it will be a pleasure to have them as part of our Unibet.it offering."

Pragmatic Play CCO Melissa Summerfield added: "We are very excited to have reached this agreement with Kindred Group. They have a far-reaching network and it's great that our games will be available to their Italian customers."

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bgsharpe
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27 August 2018 - 4:23pm
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Yeah, it's a bit weird that deal isn't it?
A controversial (to say the least) brand like Pragmatic Play being linked to one of the most significant names in the business like Unibet.
Sometimes you just wonder how these big brands in fact choosing their partners and if there's any research at all before they signing such deals which in fact could harm their reputation more than bringing any goodies (if any).