This week the National Basketball Association and MGM Resorts International announced that they've come to terms to make the casino operator the new "Official Gaming Partner" of the basketball league.
The agreement is good for the next three years and will see MGM paying the NBA $25 million, which will grant the casino group the rights to use logos, highlights, and data related to the NBA and the WNBA. MGM will use these assets to help power their sportsbooks, providing a big advantage to the group as sportsbetting proliferates around the United States.
Commenting on the agreement NBA Chairman Adam Silver said, "Those operators who create the best experience for consumers that have official data, that have the official imprimatur of our league and other leagues as well, are going to be those that win in the hearts and minds of consumers."
MGM Resorts CEO Jim Murren added, "The foremost mission is to maintain and preserve the integrity of the game, the fan experience for the NBA fans, [and] in fact help catapult further the global presence of the NBA. As a global entertainment company, I feel MGM has an opportunity to partner with the NBA to do that."
The agreement is the first major partnership between a casino group and a professional sports league in the United States. The NHL has recently made their thoughts on the activity known, stating that they also want a piece of the lucrative pie as well.