MoPlay Becomes New Sponsor of Manchester United

This story was published more than 5 years ago.

Internet betting group MoPlay has announced that they've signed a sponsorship deal with Manchester United, taking over the sponsorship spot that was given up by MarathonBet.

The agreement is good for multiple years and will see MoPlay getting exclusive marketing opportunities around the world. For MoPlay, the sponsorship is vital, as the company launched a new sportsbetting platform in June. The agreement comes just in time for the Premier League season, which starts up this weekend. Manchester United is one of the world's most recognizable clubs, and is celebrating their 140th season.

Commenting on the deal MoPlay CEO Jurgen Reutter said, "We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.

"We look forward to working closely with the club's vast array of talent - from all areas of the organisation, on and off the pitch - in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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8 August 2018 - 6:26pm

When we know what of a marketing brand MU is, well it's for certain that MoPlay has paid a pretty significant amount to even link their name with that of the club.
But for sure they made their calculations right because that deal should make them one of the most recognisable brands out there.