This story was published more than 5 years ago.
Internet betting group MoPlay has announced that they've signed a sponsorship deal with Manchester United, taking over the sponsorship spot that was given up by MarathonBet.
The agreement is good for multiple years and will see MoPlay getting exclusive marketing opportunities around the world. For MoPlay, the sponsorship is vital, as the company launched a new sportsbetting platform in June. The agreement comes just in time for the Premier League season, which starts up this weekend. Manchester United is one of the world's most recognizable clubs, and is celebrating their 140th season.
Commenting on the deal MoPlay CEO Jurgen Reutter said, "We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
"We look forward to working closely with the club's vast array of talent - from all areas of the organisation, on and off the pitch - in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe."
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Comments
When we know what of a marketing brand MU is, well it's for certain that MoPlay has paid a pretty significant amount to even link their name with that of the club.
But for sure they made their calculations right because that deal should make them one of the most recognisable brands out there.