LeoVegas Launches Bet UK Casino

This story was published more than 5 years ago.

Mobile gaming firm LeoVegas Group announced this week that they've launched their new Bet UK Casino, which is targeted toward Brits.

The casino is the first for LeoVegas that will specifically targeting the sportsbetting vertical as its primary focus. The casino features games from developers as NetEnt, IGT, Bally, and WMS, and also offers slots, table games, and video poker games.

Commenting on the launch LeoVegas CEO Gustaf Hagman said, "Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy. The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth."

To help promote the brand, Bet UK has become a sponsor of Swansea City AFC, with their logo adorning the club's shirts.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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1 September 2018 - 9:09pm

When we know how successful of a brand Leo Vegas is they would probably make all the right moves of popularising their new UK sportsbetting site which seems to be their main goal these days and the sponsorhip contract with Swanse will definitely help the process even though the club is in the second tier of the local football in the current season.

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4 September 2018 - 12:28pm

From the first sound of it, it feels like it's gonna be another British casino, quite simplistic and fitting for the average player.