Mobile gaming firm LeoVegas Group announced this week that they've launched their new Bet UK Casino, which is targeted toward Brits.
The casino is the first for LeoVegas that will specifically targeting the sportsbetting vertical as its primary focus. The casino features games from developers as NetEnt, IGT, Bally, and WMS, and also offers slots, table games, and video poker games.
Commenting on the launch LeoVegas CEO Gustaf Hagman said, "Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy. The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth."
To help promote the brand, Bet UK has become a sponsor of Swansea City AFC, with their logo adorning the club's shirts.