This story was published more than 5 years ago.
Today our sister site Latest Casino Bonuses announced that they're re-branding, taking on the moniker LCB and updating their main domain to LCB.org.
The announcement was made via a news post on the LCB website, with the team revealing, "At this point in time, the vast majority of those familiar with the network are inclined to refer to it as the simpler and much catchier, 'LCB,' dropping the lengthy, 'LatestCasinoBonuses' moniker."
LCB has grown over the years to become a network of sites that encompasses many of the largest gambling affiliate domains. Of note, the LCB Network also holds Wizard of Odds, BJ21, Online Blackjack, Casino Slots, and World Casino Directory. Casino Listings is also part of the LCB Network.
Speaking about the re-branding LCB Co-CEO Nikola Zugic said, "This was long time coming and directed at additionally strengthening our well-known LCB brand. Over the course of nearly 12 years we have grown and achieved so much, expanded to what is now known as LCB Network, which was a reason more for this switch.
"We always had big dreams and Im proud to be part of this organization from the get go."
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Comments
Well..I'm not saying it's a pointless action but....I thought they are an LCB already...
In most of the cases you're not typing the whole name anyway...just clicking on the link..and now I guess there would be a couple of more new employee appointments just to answer the questions what LCB means to their newer users..but what I know about marketing...nothing really!
In any case should be a cheaper act of re-branding an online company than a land based one with all the badges and so on...I guess.
Maybe it's time for Casino Listings to be become a CL! Just like MJ..but is that's for Michael Jackson or Michael Jordan...anyway!
I see it as being a lot easier to navigate to. Typing out LCB.org is a lot faster than LatestCasinoBonuses.com. People are lazy so any advantage you can get to have them get to you is one you take, IMHO.
sharpe
I noticed this a few days ago and I did find it a bit confusing but at the same time I get it. However, I have noticed that the page is loading so much slower since the revamp.
sharpe
Yeah I'm agree Slim, from that perspective there's a point for them in doing that re-branding, people are lazy...for me it's not much of a difference cause it's in my favourites menu and just hitting the link without having to write anything.
Hm, I wasn't noticed that, the site have loaded too slow for me even before that but I guess the problem is in my laptop which obviously getting older, so as slow as usual for me 🙂