After not initially being included in the first wave of submissions, Unibet parent company Kindred Group has announced that they've officially applied for a Swedish license.
The company announced that they've put in for the license with the goal of being able to officially offer the games after years of operating in an offshore manner. Sweden has recently moved to liberalize their gaming market, opening the country to third party operators beginning on January 1st, 2018. For their part, Kindred holds gaming licenses in several markets, including the UK, Malta, Ireland, Italy, Denmark, France, Belgium, Australia, and more. Kindred's betting sites include Unibet, 32Red, Maria Casino, Bohemia Casino, and more.
Commenting on the licensing application, Kindred CEO Henrik Tjarnstrom said, "It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators."
"Already in the days following the Parliament's ruling in June, we have demonstrated our ambition by signing a 12-year sponsorship deal with the Swedish Elite Football Association."
The groups approved to offer games is slated to be announced this fall, and Casino Listings News will update readers as we learn more.
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Comments
This was very expected. Kindred has a lot of brands for which the main targeted audience is Swedish players and if they wouldn't be able to operate there anymore, it would cause substantial financial loss.
For me it's curious whether the brand is interested in legalizing just their casino offerings or their full array of products which means sportsbetting too, in any case Kinder will be one of the main players to the Swedish market and we know this is a place when every gambling brand is eager to have an access.
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