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After not initially being included in the first wave of submissions, Unibet parent company Kindred Group has announced that they've officially applied for a Swedish license.
The company announced that they've put in for the license with the goal of being able to officially offer the games after years of operating in an offshore manner. Sweden has recently moved to liberalize their gaming market, opening the country to third party operators beginning on January 1st, 2018. For their part, Kindred holds gaming licenses in several markets, including the UK, Malta, Ireland, Italy, Denmark, France, Belgium, Australia, and more. Kindred's betting sites include Unibet, 32Red, Maria Casino, Bohemia Casino, and more.
Commenting on the licensing application, Kindred CEO Henrik Tjarnstrom said, "It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators."
"Already in the days following the Parliament's ruling in June, we have demonstrated our ambition by signing a 12-year sponsorship deal with the Swedish Elite Football Association."
The groups approved to offer games is slated to be announced this fall, and Casino Listings News will update readers as we learn more.