This story was published more than 5 years ago.
Land casino giant Hard Rock International announced this week that they're planning on building a casino on Australia's Gold Coast if they can grab a gaming license.
The Gold Coast is on Australia's eastern coast and is known for its excellent beaches and resorts. Like the other resorts in its portfolio, the Hard Rock Gold Coast would bring an entertainment focus to the region, focusing on music and comedy shows. The group recently launched a new spot in Atlantic City, taking over the old Trump Taj Mahal and transforming it into an entertainment hub on the Boardwalk. The tourism minister for Queensland said that they want any new properties on the Gold Coast to focus on entertainment, which puts Hard Rock in a good spot.
"We believe Queensland has a strong market potential for a new product paradigm, one that is more entertainment-centric, not merely in physical amenities themselves but how they are delivered to customers," said Hard Rock International CEO Asia Pacific, Edward Tracey. "People flock to the Hard Rock because of the lifestyle element the brand exudes. The casino is but one among a plethora of entertainment options."
In addition to eyeing Australia, Hard Rock is looking to build properties in Dublin as well as Tokyo, once gaming licenses are available to be applied for in the jurisdiction.
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Comments
The Australian market has been tough lately in particular for the online gambling companies but maybe for the land based brands the perspectives are quite brighter or at least that's what's look like, shouldn’t be too much of a problem for a world famous brand like Hard Rock to benefit there if there's not any legal issues with their business of course.
The most surprising part of this story to me is that the Hard Rock brand still exists. I thought it was somewhere in the realm of Planet Hollywood in terms of cheesy 80s/90s restaurants that have long since disappeared. Holy crap, I've just found out that Planet Hollywood is still a thing too!
It's pretty tough to get a land based casino license in Australia so there are very few. But i a worst case scenario they could probably set themselves up as a pub with poker machines like all the other pubs do.
sharpe
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All I know is that they only operate on radio broadcasts and coffee shops in my country, it is very interesting of course if this can be realized, and of course entertainment that is interesting for Australians ...
The Hard Rock is a big brand here still, especially down in Florida. I was going to say Planet Hollywood is still around, but Ed beat me to it. I'm surprised they're (Hard Rock) in a position to expand, but they certainly are. Heck, we even have one down in Detroit.
sharpe
Yeah, I remember those, in fact these two brands looks pretty similar aren't they? With an exception that one of them doesn't exist any more of course, but is there any connection between those two brands?