Land casino giant Hard Rock International announced this week that they're planning on building a casino on Australia's Gold Coast if they can grab a gaming license.
The Gold Coast is on Australia's eastern coast and is known for its excellent beaches and resorts. Like the other resorts in its portfolio, the Hard Rock Gold Coast would bring an entertainment focus to the region, focusing on music and comedy shows. The group recently launched a new spot in Atlantic City, taking over the old Trump Taj Mahal and transforming it into an entertainment hub on the Boardwalk. The tourism minister for Queensland said that they want any new properties on the Gold Coast to focus on entertainment, which puts Hard Rock in a good spot.
"We believe Queensland has a strong market potential for a new product paradigm, one that is more entertainment-centric, not merely in physical amenities themselves but how they are delivered to customers," said Hard Rock International CEO Asia Pacific, Edward Tracey. "People flock to the Hard Rock because of the lifestyle element the brand exudes. The casino is but one among a plethora of entertainment options."
In addition to eyeing Australia, Hard Rock is looking to build properties in Dublin as well as Tokyo, once gaming licenses are available to be applied for in the jurisdiction.