Cherry Takes Majority Share of Highlight Games

This story was published more than 5 years ago.

Internet betting group Cherry Holdings AB has announced that they've obtained a majority stake in Highlight Games, raising their stake in the company to 60.4% from 22.9% that they held.

Cherry bought the initial stake 15 months ago and they took a majority stake by putting down £5.4 million additional capital. The group has consolidated Highlight into their main gaming development firm, bringing the company's patented products and rights to old football matches for virtual sports products fully under the Cherry umbrella.

Commenting on the launch Cherry Head of Investor Relations Anders Antonsson said, "We are pleased with the status as the principle holder, and any potential changes in the shareholder structure will be communicated in a press release."

"Looking ahead, the company is exploring a number of new opportunities across several sports in emerging markets, with its innovative sports product uniquely using archive live-action sports footage."

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Dustin Jermalowicz
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9 August 2018 - 2:38pm

It could look to us like an unnecessary spendings from Cherry that purchase but obviously they perfectly well know what they are doing and why this investment has been made.
Obviously the VS and sportsbetting will become bigger and bigger part of their business and this purchase would assure them not only the tools and rights they've bout but I think could save them a lot of future spendings too.