Casino game operator Bethard announced this week that they've entered the Danish market, expanding into another territory and becoming a major player within Europe.
The company successfully applied for a gaming license in Denmark and has now begun offering their games in the regulated market, giving players the chance to play slots, table games, participate in a live dealer experience, bet on sports, and participate in fantasy sports experiences. Bethard has been expanding within Europe at a rapid clip recently, thanks in large part to an extensive marketing effort that saw the group bringing on Zlatan Ibrahimović as a brand ambassador.
Commenting on the company's latest successes Bethard CEO Erik Skarp said, "We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market.
"It is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe's leading sports betting brand, and we have had a great start. There was the announcement of Zlatan Ibrahimović joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark."
Now that the company is live in Denmark, they're looking to head to Sweden. Bethard announced that they've put in for a Swedish license and if approved will enter the market next year.