Bethard Enters Danish Gaming Market

This story was published more than 5 years ago.

Casino game operator Bethard announced this week that they've entered the Danish market, expanding into another territory and becoming a major player within Europe.

The company successfully applied for a gaming license in Denmark and has now begun offering their games in the regulated market, giving players the chance to play slots, table games, participate in a live dealer experience, bet on sports, and participate in fantasy sports experiences. Bethard has been expanding within Europe at a rapid clip recently, thanks in large part to an extensive marketing effort that saw the group bringing on Zlatan Ibrahimović as a brand ambassador.

Commenting on the company's latest successes Bethard CEO Erik Skarp said, "We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market.

"It is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe's leading sports betting brand, and we have had a great start. There was the announcement of Zlatan Ibrahimović joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark."

Now that the company is live in Denmark, they're looking to head to Sweden. Bethard announced that they've put in for a Swedish license and if approved will enter the market next year.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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24 August 2018 - 2:42pm

No doubt this a huge step for Bethard in their try to expand their business within European borders and like Dustin stated above they are now one of the major players in Europe, also being already at UK market and adding a huge name like Ibrahimovic as their marketing face means the company is pretty ambitious..and solvent.