Australia Bans Some Gambling Ads for Online Sports Streams

This story was published more than 5 years ago.

This week the Australian Communications and Media Authority revealed that they've banned gambling ads during live sporting events that are being streamed online from 5am to 8:30pm.

The ads will be blacked out by law for the existing time period, and between 8:30pm and 5am, there will be limits on the number of spots that can be aired. Golf and cricket will be allowed one spot per day during the period, while rugby gets four spots, but must be done between matches. Olympic and Commonwealth games can have a spot every three hours.

There will be a 12 month trial period for the regulation, after which the ACMA will determine its effectiveness.

The rules are slated to be implemented effective September 28th.

What are your thoughts? Do you think that the new rules will help prevent problem betting behaviors from arising for some punters? Let us know in the comment section below.

About the author

Jeremy Wilson // Senior Editor
Jeremy Wilson
Jeremy has senior editorial responsibilities across all areas of the site. He lives in Sydney, Australia and has been working with Casino Listings in various roles since its inception in 2007. His go-to game is Blackjack.
2 replies • Last post


Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7649
Thanks given: 4239
Thanks received: 1165
5 September 2018 - 7:55pm

I believe that's been done mainly for preventing kids from seeing these ads and I think that's admirable.

Obviously there's a tendency in Australia for some time now gambling adds to be banned and of course they've done that but how effective it would be is tough for me to predict really.

It looks to me a similar story to the cigarettes ads which have been banned for years now almost all over the world, do that prevented many people from starting smoking? - I believe so...whether smoking and gambling should be compared or put in a same category at all is another matter but...

Of course the bookies, casinos and TV's won't be too happy about it..and maybe the gambling companies would have a point there after paying all the local fees and taxes without having the right of advertising their business adequately and that would probably lead to another bunch of companies keen to leave the Australian market - a tendency which started long ago I think.

And about the TV's - I don't care too much about them, they usually found an equal source of resources after such occurrence and the vacuum will be filled again, one way or another.

CL-Ed's picture
Location: Sydney
Joined: 7 Sep 2007
Posts: 10412
Thanks given: 6293
Thanks received: 5353
6 September 2018 - 1:55am

It is just aimed at bringing online streaming advertising rules in line with broadcast tv rules which is fair enough.

Always play it safe! Consult our list of rogue casinos and warnings before depositing at a new casino.
Post in our forums to earn CLchips which can be used to buy real prizes in our CLchips shop.