This week the Australian Communications and Media Authority revealed that they've banned gambling ads during live sporting events that are being streamed online from 5am to 8:30pm.
The ads will be blacked out by law for the existing time period, and between 8:30pm and 5am, there will be limits on the number of spots that can be aired. Golf and cricket will be allowed one spot per day during the period, while rugby gets four spots, but must be done between matches. Olympic and Commonwealth games can have a spot every three hours.
There will be a 12 month trial period for the regulation, after which the ACMA will determine its effectiveness.
The rules are slated to be implemented effective September 28th.
What are your thoughts? Do you think that the new rules will help prevent problem betting behaviors from arising for some punters? Let us know in the comment section below.