This story was published more than 4 years ago.
This week the Australian Communications and Media Authority revealed that they've banned gambling ads during live sporting events that are being streamed online from 5am to 8:30pm.
The ads will be blacked out by law for the existing time period, and between 8:30pm and 5am, there will be limits on the number of spots that can be aired. Golf and cricket will be allowed one spot per day during the period, while rugby gets four spots, but must be done between matches. Olympic and Commonwealth games can have a spot every three hours.
There will be a 12 month trial period for the regulation, after which the ACMA will determine its effectiveness.
The rules are slated to be implemented effective September 28th.
What are your thoughts? Do you think that the new rules will help prevent problem betting behaviors from arising for some punters? Let us know in the comment section below.
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Comments
I believe that's been done mainly for preventing kids from seeing these ads and I think that's admirable.
Obviously there's a tendency in Australia for some time now gambling adds to be banned and of course they've done that but how effective it would be is tough for me to predict really.
It looks to me a similar story to the cigarettes ads which have been banned for years now almost all over the world, do that prevented many people from starting smoking? - I believe so...whether smoking and gambling should be compared or put in a same category at all is another matter but...
Of course the bookies, casinos and TV's won't be too happy about it..and maybe the gambling companies would have a point there after paying all the local fees and taxes without having the right of advertising their business adequately and that would probably lead to another bunch of companies keen to leave the Australian market - a tendency which started long ago I think.
And about the TV's - I don't care too much about them, they usually found an equal source of resources after such occurrence and the vacuum will be filled again, one way or another.
It is just aimed at bringing online streaming advertising rules in line with broadcast tv rules which is fair enough.
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