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Ahead of Sweden implementing liberalized gambling rules next year, 22 operators applied for betting licenses in the country on the first day that applications were open.
Sweden's regulator Lotteriinspektionen reported that the 22 companies submitted more than 1,500 documents to be reviewed by the authorities. The groups are looking to be among the first to offer their services to players when the liberalized market comes into effect in January. Some of the big names that applied for licenses include Betsson, Expekt, Svenska Spel, MT SecureTrade Limited, and Cherry.
When the new law goes live, operators will be subject to taxes of 18% on gambling revenues, while there will also be restrictions on advertising and laws in place to protect punters.
Commenting on the application Betsson CEO Pontus Lindwall said, "Sweden is our home turf. We're a Swedish top company within the industry, and we've been in this market for a very long time. I think it's great that it opens up for regulation and for license applications."
We'll be keeping up on the licensing process in Sweden and will update readers as we learn more about additional companies applying.
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Comments
When we know Sweden is one of the most solvent markets in Europe the number of 22 seems even small, but I guess this is just the initial wave of operators who are interested to deal there and a few others could apply their applications too.
The Swedish brands would definitely want to be the first out there and no wonder really.
I believe it's just the beginning and hundreds of operators will run to get this license. Given the fact that Sweden is one of the major markets for online gaming, all of the operators will be interested to get this license.