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Internet casino operator Kambi has announced that they've signed an agreement with Mr Green and will work to add their sportsbetting platform to the Redbet website.
The agreement is an extension of the previous relationship between the two groups. Mr Green and Kambi had come to their original agreement in 2016, and has been operating their namesake site using the Kambi sportsbook since. The transition of the platform is expected to be completed during this quarter.
Commenting on the agreement Kambi CEO Kristian Nylen said, "I'm delighted to have signed this extended deal with Mr Green and happy to welcome its Redbet brand into the Kambi network after being selected ahead of its current supplier."
"Mr Green has been successful leveraging the Kambi technology to develop unique and differentiated sports betting experiences and I look forward to Redbet benefitting in similar fashion."
Mr Green's Jepser Karrbrink added: "In Kambi we have a supplier which gives us the control and freedom to follow our own strategic path and create bespoke sports betting experiences for our players.
"As such, we are happy to sign this contract renewal we also look forward to Redbet being on the same platform as Mr Green enabling us to increase efficiency in our Sportsbook operations while offering different user experiences reflecting the two brands Mr Green and Redbet."
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Comments
Signing deals and agreements between gambling companies is a very important thing to improve businesses and expanding player reach, well done Kambi and Mr Green!
Well, if a partnerhip have worked properly so far there's no any reason for the companies to brake it really, obviously from Mr Green are pretty much happy in what they achieved partnering the Kambri sportsbook solution so they decided adding it to the Redbet as well, sounds like a reasonable decision I think.