Ladbrokes Adds Fresh 8 Live Roulette Game With Sportsbets

UK betting giant Ladbrokes Coral has announced that they've launched a new live dealer roulette game in conjunction with developer Fresh 8.

The game is a new offering from Fresh 8 and will be the first casino game experience for the developer, as they specialize in sportsbetting technology. The roulette game will be offered in the Playtech live betting platform, integrating directly. The kicker here is that Live 8's sportsbetting slip will be built into the game, allowing punters to place sports wagers without leaving the game. Live dealer games are growing more and more popular, as high speed internet becomes available at more punters' homes.

Commenting on the launch Ladbrokes Coral Live Casino Product Manager Antonio Ruggeri said, "We're delighted to be partnering with Fresh8 to launch the industry's first live casino sports betting experience. The automated technology for sports adds a brand new dimension to our Live offering, and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action. We are already seeing great numbers for the World Cup."

Fresh 8 CEO Andrew Sharland also commented, noting: "The combination of our automated content delivery into the live casino experience is really exciting. Fresh8 are ensuring the most popular bets at that moment are being driven to the user. On-screen talent therefore know that whenever they reference sports the customer is being offered something highly relevant. We are seeing this combination convert brilliantly".

Fresh 8's live roulette game is available now at Ladbrokes.

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