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Internet casino operator LaBa360 has announced this week that they've signed a content agreement with Real Time Gaming (RTG) and will begin offering the developer's games on its Asian-facing website as a result.
The agreement will see all of RTG's video and classic slots being offered on LaBa360, which also offers up a full sportsbook to their customers. The site focuses on the Asian gaming market, and made waves by becoming the shirt sponsor of Burnley FC of the Premier League. In addition to RTG, the company also has casino games from Playtech and Habanero, while also offering live dealer games to punters.
Commenting on the deal LaBa360 Director Angelika Tang said, "There are many games providers for the Asian market but we chose to lead with RTG Asia because their products appeal to Asian players as they are highly localised and cater to their personal preferences. We're also very excited to see how the group's 'More Than Just More Games' technology improves our players lifetime values."
RTG Asia CMO Alex Czajkowski added: "As Strategic Slots Partner we are working very closely with LaBa360 to provide innovative functionality that we can offer to the group's rapidly growing player base.
"As a new operator brand Laba360 has a flexible open platform and can move fast to determine the effectiveness of our programmes before we roll them out to our growing client base in the region. LaBa360 provides us with very strong feedback and will make an excellent showcase of RTG Asia's games and other player retention tools."
RTG's full suite of games is available for play now at LaBa360.