Bet365 Coming to America Thanks to Hard Rock Deal

British betting group bet365 is heading stateside as the company signed a sportsbetting deal with the new Hard Rock Atlantic City property, providing a sportsbetting brand through the resort.

Bet365 is approved on a temporary basis, having signed a letter of intent with the Hard Rock on June 19th. The group is planning on getting an official gaming license by July 31st to continue offering their product.

Details on the exact product are scarce at the moment, but it's believed that a sportsbetting product will be flowing out shortly for the new Hard Rock, which launched its online casino this week. It's believed that bet365 will offer a component for a land based sportsbook, although plans for a mobile and online product are also reportedly in the works.

We'll be keeping our eyes open on this story and updating readers as we learn more.

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13 July 2018 - 3:01pm

I think the punters in US would be quite happy to be able to stake trough one of the top bookies in the world really and I could only wish them to be able to use all the Bet365 live betting platform functionalities which no doubt will add to their attraction and profits.

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