Bally's Wild Wild West to Get Sportsbook

Atlantic City's Bally's Wild Wild West Casino is gearing up to launch a new sportsbook, allowing punters to get wagers in on sporting events while tumbleweeds and cowboys pass by.

The book will be temporary to start, as a 8,190 facility will open in the casino, complete with 30 leather chairs, three large tv screens, five smaller screens, and four high top tables. A more prominent and long-term solution is being designed and built. Bally's had their sportsbetting license conditionally approved, as the casino agreed to move its mechanical bull, beer tubs, and other bar materials.

There are currently two operating books in Atlantic City Casinos, as the Borgata and Ocean Resort Casino began operating theirs earlier. Sportsbetting is expected to become a hot operator in Atlantic City, with resorts hoping it'll breathe some life into their boardwalk sites.

Bally's is run by Caesars Entertainment, and their CEO Mark Frissora commented on the launch, noting: "The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets. We recognize that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties."

The book is set to start operations on August 1st.

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bgsharpe
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1 August 2018 - 12:41pm
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Sounds like a good plan to me, in the end you can't see everyday a game developer owing a casino and even rarely a sportsbook.
So definitely it would be a big step for Bally to become a bookie too but probably they'll do just fine in that sector too.