21.co.uk to Sponsor 2018 Shanghai Darts Masters

Betting group 21.co.uk has announced that they've secured a last minute sponsorship deal with the Professional Darts Corporation and will be the Official UK Sponsor of the 2018 Shanghai Darts Masters.

The tournament begins today and runs through tomorrow, and will feature eight elite dart players competing for a chance to take home £20,000. The tournament will be broadcast on the UK's ITV4, which will provide 21.co.uk with a chance to reach more potential customers during the event. The casino has been in place since 2013 and is known for its live dealer games.

The 2018 Shanghai Darts Masters is part of the World Series of Darts and is the second iteration of the tournament. Last year Duch player Michael van Gerwen took home the top spot. The prize pool for the event is £60,000, with £20,000 going to the winner. Second spot gets £10,000, with third and fourth place getting £5,000.

No comment from either party was available as of press time.

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18 July 2018 - 4:14pm

I think that's a really good option for a gambling company to be advertised through a Darts event, although I'm not a big fan of this sport there's definitely a huge number of fans out there especially in UK and I think the sponsorship deal would definitely pay dividends for 21.co.uk.

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