Scientific Games and Ladbrokes Coral Partner Up

This story was published more than 5 years ago.

Internet betting software group Scientific Games has announced that they've signed a partnership deal with Ladbrokes Coral and will supply terminals for the company's retail shops throughout the UK.

The agreement will see SG overseeing the supply of terminals in more than 3,500 shops in the UK over the next 7 years. The terminals will be of the Equinox 2.4 variety, including state of the art software to facilitate different wagers. The machines are slated to be released in waves beginning later this year.

Commenting on the agreement SG Gaming UK CEO Phil Horne said, "This deal - which is the largest in our history - comes during one of the most significant years ever for SG Gaming for product innovation as we have continued to work with our customers to develop and launch our biggest, most innovative and most exciting new product range to date, creating an offer that can help our customers adapt with confidence to the changing gaming environment.

"We have worked closely with the team at Ladbrokes Coral to provide them with an innovative gaming product that we believe will complement and enhance their overall retail offer, and we are very excited about working with them on the next stage of this successful partnership."

Ladbrokes Coral Retail Managing Director Mark Chambers also commented, noting: "SG Gaming has shown us that it is a forward-thinking supplier, not only with its impressive new products and investment in the sector but also with its continued focus on driving the direction and implementation of player protection measures across the industry.

"We look forward to continuing to work with them as we build on this partnership."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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19 June 2018 - 11:19am

That's a massive deal for SG, obviously the company has been developed enormously lately and through that Ladbrokes partnership they really becoming one of the leaders in the betting software development and suppliant, so...well done to them.