Daily fantasy sports group DraftKings announced this week that they've signed an agreement with the Resorts Atlantic City casino and hotel, and will develop a sportsbook in the resort as a result.
The move comes shortly after New Jersey's victory in the U.S. Supreme Court, and as politicians are working to legalize the activity within state borders. This sportsbook will set Resorts up to offer sportsbetting services along with an association of a brand that's well known throughout North America. The book will offer web and mobile operations as well as physical bets.
Commenting on the deal DrafKings CEO Jason Robins said, "We are excited to work with Resorts Hotel Casino to bring our new DraftKings sportsbook to New Jersey.
"As a tech savvy and a long-term growth oriented organisation, Resorts Hotel Casino aligns perfectly with our customer-focused, innovation culture."
DraftKings launched a sportsbook last year, with it offering services in the UK. The group would need to obtain a New Jersey license in order to begin accepting wagers within the state's borders.
Comments
For sure every brand attached to gambling in US is interested of entering the sportbetiing business these days and the deal mentioned above should be really successful as it seems because of the Draft King brand involved and the variety of different ways for betting they will offer to the punters.