Paddy Power World Cup Campaign Focuses on LGBT Rights

This story was published more than 2 years ago.

Internet betting group Paddy Power has announced that they've launched a new donation campaign that will support LGBT+ rights to spell out how World Cup hosts Russia discriminates against the community.

Paddy Power, in cooperation with Attitude magazine, is donating £10,000 for every goal that the Russian national team scores in the tournament to LGBT+ organizations. Those organizations will work to combat prejudice related to LGBT+ players, those coming out, and form education programs to inform players about potential discrimination.

Paddy power had pledged a minimum of £50,000, and that total was reached in the opening match, as host Russia beat Saudi Arabia 5-0.

Commenting on the promotion, a Paddy Power spokesman said, "Given they invented Russian Dolls, you'd be forgiven for thinking Russia wouldn't have an issue with women being into other women.

"Likewise, their appreciation for bears is one shared around the world by the LGBT+ population, so it really is astonishing that they have not used their stewardship of this tournament to champion LGBT+ inclusivity."

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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19 June 2018 - 10:48am
#1

OK, sounds like a useful campaign from Paddy Power's side although I didn't knew LGBT community ( or whatever you wish to called it) rights have been interrupted in Russia, but obviously there is such a problem and it's nice to see that someone in fact cares about it.

krcoolsongss
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19 June 2018 - 1:40pm
#2

At first, I thought that maybe it is a good campaign to have more players from LGBT group.

This campaign sounds a little like sarcastic event against Russia, doesn't it ? 🙂
So do we have to wish more goals of Russia team or not ? 🙂

bgsharpe
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20 June 2018 - 11:30am
#3
coolsongss wrote:

So do we have to wish more goals of Russia team or not ? 🙂

The Russians scoring for fun right now (8 goals in the first two games) so that should be a great news in all those LGBT involved there.
Paddy could it have to pay a bit more from what they've expected when created the terms but in the end it's a good cause and they shouldn't be too upset with that.