LeoVegas Signs Sponsorship Deal With Leicester Tigers

This story was published more than 5 years ago.

Internet betting firm LeoVegas has announced that they've signed a sponsorship extension deal with rugby club Leicester Tigers of the English Premiership.

The agreement will run through the end of the 2019-2020 season, including the upcoming 2018-2019 run. LeoVegas and the club began working together last year, and the extension will see the betting group remaining the Official Betting Partner of LeoVegas. The company will get branding at the club's home stadium as well as on the team's mobile app. Fans of the team will also get exclusive offers from LeoVegas, including specific odds and even game tickets.

Commenting on the deal Leicester Tigers Commercial Director Andrea Pinchen said, "To announce our deal extension with LeoVegas is a great positive for the club and demonstrates just how powerful a brand Tigers continues to be.

"LeoVegas are an exciting and innovative partner and their support with such products like the Tigers App are of real value to the club and indeed our supporters."

LeoVegas UK and Ireland Sports Marketing Manager Tom Jacobs added: "With back-to-back European Championships to the club's name and more league title triumphs than any other team in the record books, we're looking forward to supporting the club with their ambitions over the coming seasons," LeoVegas UK and Ireland sports marketing manager.

"At LeoVegas, we're continually looking for new ways to ensure our customers have an enjoyable and rewarding experience.

"By expanding our sponsorships, we hope to bring that to life for rugby betters and beyond."

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Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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16 June 2018 - 5:04pm

Seems to be a good partnership that, as far as I know Leicester Tigers are one of the strongest EP teams and LeoVegas as a brand sees the opportunity of a good marketing opportunity through the famous rugby club, should be a success that deal.