Hertha Berlin Renews Lotto Berlin Sponsorship

This week German Bundesliga club Hertha Berlin announced that they've renewed their existing sponsorship deal with Lotto Berlin, the state's official lottery company.

The extension will see Lotto Berlin continuing to get signage at the stadium, as well as the right to customize digital campaigns using the team. The agreement is good for the next two years, and will expire at the end of the 2019-2020 season. Last month the club signed a sponsorship deal with Yabo Sports.

Commenting on the agreement Hertha Berlin CFO Ingo Schiller said, "This extension is proof of the good cooperation and we look forward to continuing the partnership with Lotto Berlin over the next two seasons."

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1 July 2018 - 5:46pm

Obviously the partnership worked pretty well so far and when you think of -what's better way of advertising the Berlin lottery than the local football club, although Herta is not so successful in the Bundesliga as their sponsors might wish..but then the prise for advertising would of be quite higher I reckon so apparently a deal that satisfied both parties in the current parameters really.