GVC and Ainsworth in New Jersey Content Deal

This story was published more than 6 years ago.

Internet betting group GVC Holdings has announced that they've signed a content deal with Ainsworth and will work to integrate the developer's slot machines into their websites within New Jersey as a result.

The agreement will see GVC incorporating the slots on their New Jersey online casino sites for the next several years. Ainsworth will also work to bring new games to the platform on a monthly basis. For their part, GVC will offer the games on the New Jersey Borgata and MGM betting websites as well as the New Jersey Party Casino and Party Poker brands.

Commenting on the deal GVC New Jersey President Kevin Allan said, "The online market has been stagnant for too long, with many casino's offering a similar line-up of content," GVC president of New Jersey operations. Ainsworth are helping us to really shake things up, bringing an entirely new collection of standout titles which are sure to be a major attraction and point of difference for our network."

Ainsworth Online General Manager Jason Lim also commented, noting: "We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth's land based content online."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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11 June 2018 - 9:40pm

Don't know much of Ainsworth as a game developer but if a giants in the industry like GVC have decided to sign a supply deal with them then obviously they have to be a quality developer, the NJ punters will have the last word on that though.