DraftKings and Kambi in Sportsbetting Deal

American fantasy sports company DraftKings has announced that it has signed a deal with Kambi that will see the latter assist with launching the company's sportsbetting operations in America.

The agreement will be good for multiple years and will see Kambi supplying DraftKings with the software and platform to offer the service. Currently, DraftKings has an agreement in place with Resorts Atlantic City to offer sports wagers to customers. The company has plans for expansion in other states as well, so getting a platform was key for the company. DraftKings has an extensive customer database, the majority of whom indicated that they're interested in betting on sports.

Speaking about the deal Kambi CEO Kristian Nylen said, "I am delighted Kambi has been selected to partner DraftKings as it enters the sports betting market.

"The Kambi technology is unique in that it empowers operators to innovate and create differentiated sports betting experiences, providing the flexibility which will be crucial in the developing US market."

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bgsharpe
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27 June 2018 - 5:55pm
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Obviously Draft Kings looking forward to become one of the leading bookies in US as they were known for their fantasy sports products till now, tough ask but not impossible and maybe this deal looks to be the right step towards this aim.

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