This story was published more than 5 years ago.
Swedish betting group Dunder has announced that they've signed a sponsorship deal with football club Bristol City, and will begin serving as the team's shirt sponsor for the upcoming season.
Dunder was formed in 2016 and has earned a solid review from the Casino Listings team, as the casino has fast payouts, a large game selection, and licensing throughout multiple jurisdictions. The deal will give Dunder an important marketing boost in the UK, where it holds a gaming license and offers betting services. Bristol City plays in the Championship, which is England's second level of professional football. The club has a long history of up and down success, having been formed in 1904, faced financial difficulties, and rebounded from them.
Commenting on the agreement Dunder Head of Acquisition Adam Webber said, "We are delighted to announce our partnership with Bristol City. Last year's fantastic Carabao Cup run really captured both ours and the UK public's imagination.
"After meeting the club and seeing first hand how the team played against Manchester United and Manchester City in the cup, it felt a great fit to our company ethos in doing things the right way. This along with the strong sense of community involvement and passion, really stood out from the start.
"We at Dunder are very excited about what this venture will bring as we sincerely believe our investment will be able to make a significant contribution to the club achieving its long-term aspiration of playing in the Premier League. We want to invest not just in City but in the wider Bristol community as well."
Bristol Group Head of Commercial Caroline Herbert also commented, noting: "We are delighted that Dunder has joined our sporting group as City's principal partner. Our thanks to Lancer Scott, who agreed to step down and allow us to take this opportunity of attracting an international company's investment, which we hope will help City continue to grow and build on the successes of last season.
"Our shared values alongside Dunder's commitment to promoting responsible gambling and investing in the community will ensure that this partnership is a huge positive for City. We are very much looking forward to what the 2018/19 campaign will bring."
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Comments
So obviously a good run in a cup of miner importance like Carabao could earn you a good sponsorship deal.
I think from Dunder will hope this season would be no less successful for Bristol City and why not another cup run or maybe even a Premier League promotion for them which would multiply their marketing investment multiple times but even without that it would still be good investment I recon because Bristol is one of the bigger English towns and the Championship is a big stage seen of millions across the globe on the TV.