Betting group Aspire Global has announced that they've partnered up with Aller Media to launch a new online betting site Hyggespil.dk, which offers casino games, crosswords, and sudoku games for punters.
Aspire has a Danish gaming license until 2023 and is bringing a new take on internet gaming to punters in the country. The site has slots, table games, sudoku, crossword puzzles, and a full live dealer casino as well. The site contains both mobile and desktop compatibility, and will completely focused on punters in the region.
Commenting on the launch and partnership Aspire VP of Sales Jov Spiero said, "Our strategy is to focus on regulated markets by providing large media companies with the opportunity to launch an iGaming brand of their own. Aller Media has a unique position in the Danish media market, being one of the leading publishers of magazines and weeklies with a strong online presence.
"The partnership is a perfect match and we are excited about the launch."