Internet betting site Yobetit has announced that they've signed badminton star player Matthew Abela to be the group's newest brand ambassador.
The agreement will see Abela promoting Yobetit in various marketing campaigns, with the 656th ranked player having a majority of his expenses paid for as he travels for play. Albea began playing badminton when he was five years old, and is seen as a player quick to be rising the ranks. Albea will begin wearing the Youbetit logo starting on May 31st when he competes at the Latvia International tournament.
Commenting on the deal Albea said, "Yobetit is a friendly company with a hard-working team, and they made me feel welcome from the first meeting we had together - We already have a good communication together and I am looking forward to growing with Yobetit and getting more results thanks to their help."
Youbetit's Nikolai Livori added: "Matthew is hardworking and dedicated to achieving his dreams, which epitomises the Yobetit brand. We are so glad to be able to help him on his journey towards success. We wish him all the best, and we are doing everything we can to help him succeed."
Comments
Honestly I'm not watching a lot of badminton although I find the sport to be really attractive, probably that's why I didn't even heard his name, guess many punters wouldn't recognise him either and that's why I think that marketing move could a little risky..although I praise the brand for the bravery to advertising trough a sport star in not one of the top 5-10 most popular sports out there.