Yggdrasil Extends Betsson Relationship

Betting group Betsson has announced that they've expanded their relationship with Yggdrasil Gaming, which will see the developer's games added to Betsson sites in other regions.

The deal will see Yggdrasil's slots offered at Betsson brands in Italy, Spain, Latvia, and Denmark. The first market to get the titles will be Italy, as StarCasino.it will be the first site to get the expansion.

Commenting on the agreement Betsson's Andy Broughton said, "Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that's why we see this as an important extension of an already successful partnership."

Yggdrasil CEO Fredrik Elmqvist also commented, noting: "Betsson was one of Yggdrasil's very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.

"Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish."

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10 May 2018 - 3:48pm

Quite logical partnership between those two. If I'm not mistaken both companies are based in Scandinavian region of Europe and of course have similar marketing areas of interest I think.
So for sure a useful partnership for the future too I guess.

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11 May 2018 - 10:44am

I think it's a clever move from Yggdrasil and will give them very good exposure in the aforementioned markets.