An investigation by the UKGC showed that there were 41 instances of misleading ads that were put out on behalf of the company with their authorization. Furthermore, LeoVegas was found to not return funds to 11,205 players who self-excluded themselves from the site. 1,894 self-excluded punters were sent marketing material, and 413 previously self-excluded players were allowed to gamble without applying a 24 hour cool off period or having a conversation with casino staff.
Commenting on the issue UKGC CEO Neil McArthur said, "The outcome of this case should leave no one in any doubt that we will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice.
"We want operators to learn the lessons from our investigations and use those lessons to raise standards. "
LeoVegas will now be forced to pay the fine, pay for the investigation costs, and return the funds to players who self-excluded.