Betting firm Scout Gaming Group has signed a deal with public broadcaster Norwegian NRK AS, and will work to deliver a fantasy sports platform for the group as a result.
The agreement will see Scout providing a free to play fantasy sports platform for the 2018 World Cup, which will allow the public broadcaster to offer the service to their players. NRK will also offer the Scout platform to TV2, which will allow viewers to compete against one another. The product will be ready for deployment by the time the event kicks off on June 14th.
NRK AS is the company's public broadcaster, which oversees radio and television channels throughout the country. The group is based in Oslo and employs nearly 3,500 people in the country.
Commenting on the deal Scout Gaming CEO Andreas Ternstrom said, "The fact that Norway's two largest TV channels combine and offer its viewers an opportunity to play DFS during the World Cup confirms the establishment of the gaming vertical in Europe. We have previously seen successful examples of editorial integration when Norwegian TV2 has used our gaming platform for other sports. The fact that NRK now, along with TV2, engages in an editorial collaboration will further enhance the viewer's experience as the number of players is expected to increase."