This week betting firm Net Gaming Europe announced that they have completed the purchase of many affiliate groups from Webwiser Gmbh.
The purchase sees Net Gaming picking up an array of assets within Europe, with many of the affiliate groups based in Switzerland, Germany, and Austria. The purchase price is set at €2.29 million, with the deal being financed from cash. An additional €1.25 million payout could also be paid out if certain conditions are met. Currently, the affiliate sites generate sales of €200,000 per quarter.
Commenting on the deal Net Gaming CEO Marcus Teilman said, "The acquisition strengthens our position in the DACH region. We have identified the DACH region as one of the geographical markets with the highest growth potential in the long run. This transaction will give us further opportunities to grow our existing operations in the region, and also expand these assets to new markets. Considering the fact the the founders will remain and continue to work with the assets for Net Gaming feels truly great, since we have got a great first impression of the said founders."
Webwiser Founder Andre Boeck added: "We are truly excited at finding the right buyer for our business, and are looking forward to work with the team at Net Gaming to take the websites to the next level. With its proven track record and a group of savvy people around, Net Gaming takes a great leap forward to become a major player in performance marketing on the DACH market."
Comments
From the numbers it appears that Net Gaming Europe would need at least couple of years to return their investment but I guess they've made the calculations right and it would take a lot less time because of the expecting growth in the revenues of the sites they bought, seems logical to me anyway.