Mr Green Re-brands as MRG, Buys Latvian Site

Internet betting group Mr Green announced today that it's re-branding itself as MRG and has also purchased a majority stake in Latvian operator 11.lv.

The move will give MRG an important foothold into the Baltic gaming region, which is said to be growing by leaps and bounds. 11.lv provides casino games and sportsbetting services to punters in the area, and will no doubt get a boost from the oversight that MRG provides it. The company paid a reported €2.8 million for 75% of the company, with 11.lv's founders holding the remaining quarter.

Commenting on the deal MRG CEO Per Norman said, "(The purchase is) a major step in our strategy to expand into locally regulated markets.

"We foresee excellent growth opportunities for our strong Mr Green and Redbet brands also in the Baltics."

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bgsharpe
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28 May 2018 - 5:42pm
#1

Well done to them for being able to extend their brand in the Baltic region but as far as the re-branding is concerned I don't see much point there, but it's their money after all.

lvblck
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28 May 2018 - 7:38pm
#2

That's quite interesting. I used to live in Latvia and many sites were shutting down based on gambling regulations in Latvia so I wasn't expecting Mr Green to focus on Baltic market.

sharpe