Betting group International Game Technology announced this week that they've signed a content agreement with Norwegian lottery group Norsk Tipping to provide a long-term bingo solution within the country.
The agreement will last five years, with further options for three year extensions by the Norwegian state-owned company. IGT will provide the group with their new online bingo product as well as backend tools to support the games. The new platform is deployed in HTML5 and allows for play on smartphones and desktop devices. Norsk Tipping will also gain access to online casino and other instant win titles.
IGT's Senior VP of International Declan Harkin spoke about the deal, revealing: "This agreement enables Norsk Tipping, a leader in regulated digital gaming, to strengthen player acquisition and retention through IGT's new online bingo solution, offered in combination with online casino and instant win games and available seamlessly in a single game window."
Norsk Tipping's Hans Erland Ringsvold added: "Since the launch of our igaming program, IGT's online solutions and content within multiple categories have played a key role in the program's success. With IGT's new online bingo solution, Norwegian players can safely and responsibly enjoy an enhanced digital offering, with proceeds remaining in Norway to support arts, sports, and cultural initiatives."