Fairytale Games Draw ASA's Ire

This week the UK Advertising Standards Authority warned betting sites M88 and Fun88.co.uk after the two sites were found to be advertising fairytale themed video slots to customers.

The ASA said that the advertising would appeal to children, and thus were inappropriate within the United Kingdom. The two sites also had other ads that were concerning, and putting the sites on notice was done to help them change their tune. Both sites are operated by TGP Europe and have begun taking steps to remedy the situation. Both sites have pulled the offending ads and have made any fairytale games unavailable for demo play in an effort to keep the titles out of the hands of kids.

In its report the ASA said, "Because the ad promoted a game that was based on a fairy theme, which we considered was highly popular amongst young children, we concluded that ad was likely to be of particular appeal to under-18s.

"The ads must not appear again in their current form; we told m88.com to ensure that their gambling ads did not have particular appeal to under-18s."