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American horseracing and betting group Churchill Downs Inc. has announced that they've inked a deal with to help facilitate a way to enter the U.S. sportsbetting industry in the wake of the Supreme Court throwing out a ban on the activity.
The deal will see SBTech providing Churchill Downs with a sportsbetting platform, including management tools for its Twinspires.com products. Currently, the site specializes in horseracing, but the company is gearing up to capitalize what will surely be a huge industry moving forward. The initial stages of the deal will see the two working to enter the New Jersey and Pennsylvania markets, with CDI working with Golden Nugget in the Garden State.
Commenting on the deal Churchill Downs CEO Bill Carstanjen said, "We have the unique opportunity to leverage our knowledge and experience operating the largest legal online horse racing wagering business in the US as we enter the iGaming and sports betting markets."
SBTech CEO Richard Carter added: "We both share a deep commitment to technological innovation and excellence, and we look forward to working with them during this exciting time in the history of the US gaming market."