bwin Renews Sponsorship of Atlético Madrid

Internet betting group bwin has announced that they've renewed their sponsorship deal with Atlético Madrid, a football club in the Spanish La Liga.

The agreement will extend the initial deal for an additional two years, and will see bwin remaining the Official Partner for Online Games and Betting for the club. They'll get exclusive branding and advertising opportunities at the club's stadium. Bwin will also get the chance to offer fans of the club exclusive offers and experiences.

Commenting on the extension bwin's Head of Marketing Pablo Ferreira said, "The association of bwin with Atlético de Madrid is in good health and for us it was a priority to ensure its continuity.

"We could not have chosen a better time to announce this renewal now that we celebrate the third Europa League win for the team; we hope to continue growing and making history with Atleti for many more years."

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1 June 2018 - 1:32pm

On the pick of their glory Bwin were sponsors to many European football grands (Real M if I'm not mistaken) but obviously these are quite tougher times for them I think, still Atletico should be a good platform for their marketing strategy it seems.