Betting group 888 has announced that it has reached an agreement with the Delaware Lottery to extend their ability to offer online betting services for an additional two years.
The move comes shortly after 888 launched poker liquidity with the states of Delaware, New Jersey, and Nevada. This is giving the company an extra shot to generate more income, as poker has struggled in the various markets. Delaware is the least lucrative online market that's been regulated thus far, as the low population and competing states really segment the market.
Commenting on the extension 888 CEO Itai Frieberger said, "This is yet another testament to the strength of our relationship and the quality of our proprietary technology that the Delaware Lottery has extended our five-year long contract for another two years. Delaware is an igaming pioneer and we are delighted to continue our partnership with a like-minded organisation that has innovation at its core."
Delaware Lottery Director Vernon Kirk also commented, noting: "The Delaware Lottery is very pleased to be able to continue its long running and successful partnership with 888. The Lottery is especially excited as this extension allows Delaware the opportunity to join with New Jersey and Nevada in the Multi-State Internet Gaming Agreement operating on 888's platform, a solution that we believe will greatly enhance our online players gaming experience."
Comments
888 are mainly known for their sportsbook here in Europe but it looks like they have maybe quite different priorities in US like poker and lotteries but I'm sure they would have an interest in spreading their sportbeting product too once the business have been regulated in some of the states.