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As of today, UK punters can no longer bet on the EuroMillions lottery draws, bringing into effect a change that was introduced in November of last year.
The Department for Digital, Culture, Media, and Sport put a ban into place late last year, as the EuroMillions is not a lottery offered in the United Kingdom. The move will affect several betting companies in the country, which offer the bets as a way to participate in lotteries that aren't traditionally offered in country. This is achieved by using an insurance policy of sorts, which covers the betting site if a punter is able to successfully hit one of the mega-sized jackpots.
The move is considered a boost for the UK's native National Lottery, which will likely see more business as a result. Still, some say that UK tickets are too pricey, and should come down in price.
Commenting on the matter Lotto Social Director Almira Mohamed said, "It is encouraging that the government has acknowledged the risks posed by lottery betting to charitable causes so dependent on National Lottery sales. Whilst this is a win for the National Lottery and the significant work it does for Good Causes, we also need to recognise that consumers are demanding alternative and more cost effective ways to play the National Lottery, particularly in these times of austerity."
"£2.50 for one chance at The EuroMillions is not affordable by all; what the betting companies have been doing up until now was discounting this price - which of course there was a demand for. Meeting consumer demand with other ways to play, where you get more value and more ways to win - such as playing in syndicates - is the way forward."
"We need to focus on innovation in this sector."