SkyBet Becomes New Title Sponsor of The Ebor

UK betting group SkyBet has announced that they've signed a sponsorship deal that will see it become the title sponsor of The Ebor race at England's York Racecourse.

The agreement will see SkyBet replacing Betfred as the title sponsor and will run for the next five years. To secure the title, SkyBet is putting up a £500,000 purse for this year's race, with next year's having a whopping £1,000,000. For their part, SkyBet will get exclusive naming rights for the race as well as other marketing opportunities. The Ebor was founded in 1843 and takes place over a 2,787 meter track. The race takes place in August each year.

Commenting on the deal SkyBet CEO Richard Flint said, "Sky Bet is proud to be based in Yorkshire and we are excited to be part of the future of such a great race. Today is only the first phase of an exciting partnership which I hope will mean fantastic things for Yorkshire racing."

British Horseracing Authority CEO Nick Rust also commented, noting: "British racing has made its commitment to the continued production of quality staying horses well known, and this sizeable investment is another boost for owners, breeders and trainers of staying horses."

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bgsharpe
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11 April 2018 - 8:38am
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No doubt SkyBet could afford that, the group is quite powerful and I'm expecting to hear about more of these in future as they are really one of the giants not only in this but in TV business too which makes them quite tough to catch for the rest of the bookies.

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