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Cherry Subsidiary Game Lounge Purchases TodaysWeb

12 April 2018 by Dustin Jermalowicz

This story was published more than 5 years ago.

Internet marketing group Game Lounge (owned by Cherry AB) has announced the purchase of SEO group TodaysWeb for SEK 14 million.

The deal is being financed with cash and will see the Cherry subsidiary picking up more than 1,500 different websites as well as SEO tools and a staff that knows how to get the most out of the content on sites. No timetable of integration was available, but seeing as how there's no regulatory approval needed, it's likely that things will get underway very quickly.

Commenting on the deal Game Lounge CEO Jonas Cederholm said, "The timing of the acquisition is perfect as we are currently in a strong growth phase. We have previously announced our ambition to enter new verticals and this acquisition will accelerate our plans.

"I look forward to welcoming ten new members to the Game Lounge team."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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16 April 2018 - 8:21pm
#1
he deal is being financed with cash and will see the Cherry subsidiary picking up more than 1,500 different websites as well as SEO tools and a staff that knows how to get the most out of the content on sites wrote:

Wow, that's really a huge number of sites - 9333.33333333 SEK each 😉
I guess they're in the green already 😀