Alea Signs Partnership with Rightlander

This story was published more than 6 years ago.

Internet betting operator Alea, which runs SlotsMillion and LadyLucks has signed a partnership deal with Rightlander and will have use the service to ensure affiliate compliance.

The deal will see Rightlander's technology being used to scan the landing pages of affiliates, which then deciphers whether or not compliance issues are present. The information can then be referred to Alea staff, who can discuss the potential compliance issues with the sites. The move is important for the operator, as jurisdictions such as the United Kingdom have stipulated that operating groups can be held liable for compliance violations.

Commenting on the deal Alea Co-Founder Alexander Tomic said, "Ian Sims is quite an asset, with his more than 20 years' experience as an affiliate in the UK; he understands our needs completely and provides the perfect tool for us to respond to affiliates' challenges regarding compliance. Rightlander's technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not."

Rightlander's Ian Sims added: "We are delighted to have partnered our technology with ALEA and its SlotsMillion and LadyLucks brands; it's a clear sign that ALEA is taking affiliate compliance seriously, and we are proud to be contributing to their efforts."

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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sharpe's picture
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13 April 2018 - 3:41pm

Reading this I'm realizing there's many aspects of the business linked with the management of a gambling site that we the people from outside don't conceder as important but I guess you have to pay attention to all these details if you want your site to be a successful one.

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13 April 2018 - 4:14pm

Yeah, it's fascinating to know all the backend stuff that goes into making a successful site.


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16 April 2018 - 1:46am

This sort of thing is happening because the UKGC is holding operators responsible for what their affiliates say on their websites. And there are loads of dodgy affiliate sites that peddle roulette systems as "can't lose" ways to win money, or portray gambling as an easy way to become rich, or have outright false stories and/or faked videos and screenshots etc, and loads of other dodgy stuff. Until now, most operators did not care as long as the affiliate would refer them customers but now they are being forced to care, which I think is a good thing.


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