The deal will see Rightlander's technology being used to scan the landing pages of affiliates, which then deciphers whether or not compliance issues are present. The information can then be referred to Alea staff, who can discuss the potential compliance issues with the sites. The move is important for the operator, as jurisdictions such as the United Kingdom have stipulated that operating groups can be held liable for compliance violations.
Commenting on the deal Alea Co-Founder Alexander Tomic said, "Ian Sims is quite an asset, with his more than 20 years' experience as an affiliate in the UK; he understands our needs completely and provides the perfect tool for us to respond to affiliates' challenges regarding compliance. Rightlander's technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not."
Rightlander's Ian Sims added: "We are delighted to have partnered our technology with ALEA and its SlotsMillion and LadyLucks brands; it's a clear sign that ALEA is taking affiliate compliance seriously, and we are proud to be contributing to their efforts."